Your Senior Living Community database is an asset.

Over the years, your senior living community has worked really hard to attract and engage leads. Those leads arrive onsite as Prospects and are guided by sales professionals. That database is an investment on the part of the company and that investment needs to be protected. 

Think of your database as an asset. Nurture and protect it - better yet - work with that asset daily to ensure that everyone represented, the Prospects, are cared for and supported as they journey through the decision making process.